Surgent's Building Your Personal Brand

Overview

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Highlights

• The relevance of brand vs. reputation
• Key components of a personal brand
• Breaking down the who, what, where, when, why, and how of creating a personal brand

Prerequisites

None

Designed For

Professionals seeking to create their personal brand

Objectives

• Recognize the relevance of a strong personal brand
• Understand how reputation, relationships, and other factors impact a brand
• Identify your personal brand and formulate actionable steps to build your brand

Preparation

None

Notice

This on-demand webcast can be taken at any time of your choosing and is valid for one year from the date of purchase. No live instructor is present, and an exam is required to earn credit. You must score 70% or higher to earn the certificate.

How do I access my Self-Study Package?

Visit https://www.surgentcpe.com/login and enter your username (your LCPA email address) and password. If you do not remember your password, press the "Forgot?" button to receive a password reset email. Once logged in, the page will refresh to display your account menu on the left side.